Business Academy events

Learn how to sharpen your digital presence, reach international buyers and distributors, and generate qualified enquiries that grow global B2B product sales.

We'll talk you through which AI tools you can tap into to help you monitor key performance indicators (KPIs) across your marketing campaigns, enabling more accurate, region-specific measurement.

Outgrowing your finance setup? Learn when to level up your financial support and choose the right expertise for your next phase of growth.

Top intellectual property experts share their experience in advising start ups and SMEs using real life examples and applying practical commercial advice.

Navigate export controls with confidence, learn how to classify your goods, understand licensing requirements, and stay compliant when trading internationally.

Move beyond gut feel and discover a simple, data-driven way to identify and prioritise the export markets with the greatest potential for your product or service.

Reaching the right customer with the right message at the right time is more crucial than ever. We'll show you how to use AI to help you identify and prioritise the audiences most likely to buy your products or services.

How to use exhibitions to identify opportunities, enter new markets and build international business.

Get a clear introduction to the actions you may need to take before sending goods to India under the FTA agreement.

This session explores what consumers are really buying when they buy from a brand, how trust is built commercially rather than simply communicated, and where UK brands often lose customers in Australia and New Zealand despite having invested heavily to acquire them.