Online event
Routes to market: How consumer brands can sell overseas
Friday 04 December at 11:00AM
Already joined Business Academy? Sign in
Explore the routes to market available for consumer and retail products and learn how to choose the right channels, partners and sales strategy for international growth
What you’ll learn
- Understand the main routes to market available to consumer and retail exporters.
- Evaluate the benefits, challenges and commercial implications of different market entry models.
- Select the most appropriate route to market based on your products, target market and business objectives.
Description
There are many ways to sell products internationally, from working with distributors and retailers to selling through marketplaces or directly to consumers online. Choosing the right route to market can have a significant impact on growth, profitability and brand positioning.
This webinar will explore the main market entry models available to consumer and retail businesses and help you determine which approach is best suited to your products, target markets and resources. The session will cover the advantages, challenges and commercial implications of different routes to market, including pricing considerations, partner selection and channel management. You'll gain practical insights into how businesses build international sales channels and avoid common pitfalls when entering new markets.
Whether you're exploring your first overseas opportunity or reviewing your existing export strategy, this webinar will help you assess the available options and make more informed decisions about how to reach customers globally.
Speakers
Alan Baker
Group CEO & Co-founder, Infinity Blue
Al Baker is the Founder & CEO of Infinity Blue Group, helping brands scale globally through marketplaces, DTC services, social commerce, and retail. With senior roles in fashion, e-commerce, and brand strategy, he brings deep expertise in digital growth, retail expansion, and international market entry.