Online event
Winning business in Germany: Software and IT
Thursday 03 December at 2:00PM
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A strong product needs a convincing route to the customer. Discover how to turn your software or IT proposition into relevant conversations with German buyers.
What you’ll learn
- Identify and prioritise the right German customer segments and assess whether direct sales or partner channels are best suited to your software or IT offering.
- Tailor your proposition and outreach to engage technical stakeholders, business decision-makers and purchasing teams effectively.
- Build credibility with prospective customers using relevant customer evidence, clear implementation and support plans, and a focused approach to prospecting.
Description
For UK software and IT businesses, succeeding in Germany starts with identifying the right customers, understanding how they buy technology and building their confidence in your offer.
This practical webinar will explore how to target and win customers in the German market, whether you are looking for your first opportunities or aiming to grow an existing presence. You’ll learn how to prioritise customer segments, sharpen your value proposition and reach the technical and commercial stakeholders involved in purchasing decisions.
Drawing on practical business development experience in Germany, Thim Werner will share approaches to prospecting, choosing between direct sales and partner channels, building credibility and turning initial conversations into qualified opportunities.
Speakers
Thim Werner
Managing Director, BDG Consulting
Thim is a multiple entrepreneur born in London, raised in Denmark and with now more than 22+ years of professional experience as manager, consultant and business owner in Germany. He has built up one of the largest German sales organizations in the energy sector and exited several businesses successfully. Thim has special competence in supporting SME businesses to develop growth and sales in the German market and across other European countries.