Business Academy events

A strong product needs a convincing route to the customer. Discover how to turn your software or IT proposition into relevant conversations with German buyers.

Learn how to create content that will resonate with a global audience.

Explore the routes to market available for consumer and retail products and learn how to choose the right channels, partners and sales strategy for international growth

Explore the social platforms that could help you reach your target customers, and more importantly, the right ones for your business and its growth.

Ready to move from EUDR awareness to practical implementation? Join this detailed webinar to understand due diligence responsibilities, cross-border movements and how UK businesses interact with TRACES NT.

Get practical guidance on international fulfilment, delivery and returns, and learn how to choose the right logistics approach for overseas markets.

Protect your business in China by understanding the contractual risks, conducting effective due diligence, and negotiating stronger agreements before you sign.

AI can dramatically compress that process, helping businesses research markets, uncover potential opportunities and prioritise prospects at a scale that was previously difficult for smaller sales teams to achieve.

Learn when and how to establish a physical presence in the US, from sales and logistics operations to incorporation, acquisitions and local partnerships.

Learn how to adapt your brand and marketing for international markets, connect with overseas customers, and avoid common localisation pitfalls.