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Online event

AI for lead generation: Find and qualify the right prospects faster

Wednesday 09 December at 10:00AM

AI can dramatically compress that process, helping businesses research markets, uncover potential opportunities and prioritise prospects at a scale that was previously difficult for smaller sales teams to achieve.

What you’ll learn

• Learn how to use AI to identify and research potential customers based on your ideal customer profile.
• Discover how AI can help qualify and prioritise prospects using relevant business and buying signals.
• Understand how to turn AI-powered prospect research into more relevant and personalised sales outreach.

Description

Finding the right prospects can be one of the most time-consuming parts of sales and business development. AI is changing this by helping businesses research markets, identify potential customers and prioritise the opportunities most likely to convert.
This practical webinar explores how AI can support the entire lead generation process, from defining your ideal customer and discovering potential prospects to researching businesses, identifying decision-makers and qualifying opportunities. We'll also demonstrate how AI can turn prospect research into relevant, personalised outreach without relying on generic, mass-produced messaging.


Through practical demonstrations and real-world examples, you'll see how AI tools, assistants and workflows can reduce hours of manual research while helping sales and marketing teams focus their attention on higher-value opportunities. Whether you're building a prospecting process from scratch or looking to improve an existing approach, you'll leave with practical techniques for using AI to find, research and qualify the right prospects faster.

Speakers

Jai Khan

AI Business Director, Push

Jai brings over 15 years of expertise in digital marketing and business development. Starting his journey as an account manager, Jai quickly established himself as a leader, shaping the company’s new business and internal marketing strategies.

As the first point of contact for businesses approaching Push, Jai has gained exposure to a wide variety of industries. This experience has enabled him to identify emerging trends in business behavior and anticipate client challenges. He has been at the forefront of Push’s comprehensive AI and digital marketing audits, reviewing thousands of accounts and helping businesses pinpoint critical opportunities for growth.

Jai’s keen eye for detail and proactive mindset make him an expert in spotting common marketing missteps and encouraging clients to embrace new opportunities before their competitors do. His leadership in developing innovative strategies has contributed to Push’s reputation as a pioneer in AI-driven marketing.

Jai’s commitment to client success and innovation continues to drive Push’s mission, delivering cutting-edge marketing solutions and measurable results for clients worldwide.

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