Online event
Building a global brand: Localisation and international marketing
Thursday 10 December at 2:00PM
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Learn how to adapt your brand and marketing for international markets, connect with overseas customers, and avoid common localisation pitfalls.
What you’ll learn
- Understand the importance of localisation when marketing products internationally
- Adapt brand messaging and positioning for different overseas markets
- Apply practical strategies to improve international marketing effectiveness and customer engagement
Description
Success overseas depends on more than simply translating your website or marketing materials. Consumer expectations, cultural preferences and purchasing behaviours can vary significantly between markets. This webinar will explore how businesses can adapt their brand, messaging and marketing activity to resonate with international audiences while maintaining a consistent brand identity.
The session will cover localisation strategies, market-specific customer insights, digital marketing considerations and common pitfalls to avoid. You'll gain practical insights into tailoring communications, product positioning and customer experiences for different international markets. The webinar will provide examples and actionable advice to help businesses improve their international marketing effectiveness, connect with overseas customers and strengthen their global brand presence.
Speakers
Matteo Fabiano
Marketing Manager, ICS-digital
With a background in marketing, strategy, and new business, Matteo Fabiano coordinates ICS-digital's cross-channel B2B marketing strategy across social media, podcasts, webinars, content marketing, PR, and paid media.
His focus is on maximising ICS-digital’s presence and growth across core industries through integrated campaigns and a strong calendar of in-person and online events.
ICS-digital is an award-winning SEO, content creation, digital PR, PPC, translation, and digital marketing agency.