Online event
Target USA: Boots on the ground
Tuesday 08 December at 10:00AM
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Learn when and how to establish a physical presence in the US, from sales and logistics operations to incorporation, acquisitions and local partnerships.
What you’ll learn
- Understand when a physical presence in the US may be the right next step for your business growth strategy.
- Explore the different options for establishing a presence in the US, including sales offices, warehousing, manufacturing and acquisitions.
- Learn the key considerations involved in setting up or incorporating a US business and working with local partners and service providers.
Description
This session will examine a variety of strategies for establishing a physical presence in the US market to expand sales. The presentation will discuss a number of options and look at the advantages and disadvantages, including broad costs, of each.
Speakers
Steve Lanier
President, American World Services
Steve Lanier has been actively helping European SMEs for over 25 years to develop the United States as an export market. Since the establishment of American World Services, he has worked with hundreds of companies and organizations developing their marketing activities in the US. He brings years of expertise in developing customized strategies for all of his clients. Steve frequently presents at workshops and conferences using various case studies to demonstrate how to develop effective marketing strategies for the US market.