Business Academy events

This practical webinar explores how AI can support international growth for small businesses, from researching and comparing potential markets to understanding local customers, competitors, trends and cultural differences.

When buyers turn to AI instead of Google, will your business still show up? Learn the strategies to ensure it does.

Used effectively, AI can help businesses meet those expectations while allowing customer service teams to spend more time on complex enquiries, relationship building and the moments where human judgement and empathy matter most.

Explore the principles and techniques that can help you communicate effectively with AI systems.

AI can dramatically compress that process, helping businesses research markets, uncover potential opportunities and prioritise prospects at a scale that was previously difficult for smaller sales teams to achieve.

AI platforms and tools now handle billions of queries daily, simply appearing in search results is no longer enough. Brands must be remembered by humans, retrieved by machines and distinctive enough to be chosen by both.

Explore how you can create a responsible framework for AI adoption while maintaining innovation and agility.