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Series

Explore AI: Use AI to drive your business’ growth

Discover how to strategically harness AI to drive the growth of your business both at home and internationally; streamline your operations; and elevate your marketing.

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Join these events if:

  • you are looking for help and advice to get started with adopting AI in your business

  • you want to use AI in your business for smarter targeting of new customers

  • you want to learn actionable strategies for leveraging AI to create new revenue opportunities for your business

Hear top tips and strategies on how to unlock new growth opportunities via the use of AI

  • Hear from experts who have success in using AI to grow their own business

  • Explore how to make AI work for you in your own business

  • Get access to a recording of the event and explore our on-demand video library

Events for you to pick from

Book onto all sessions, or pick and choose the ones that most interest you!

1. From AI curious to AI confident: For founders and small teams

This webinar closes the gap between curiosity and action by giving founders and small teams a safe, practical and manageable first step with AI.

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2. How to use AI to research your market and competition

Explore how AI-driven research frameworks to process and interpret large datasets, uncover consumer behaviour patterns, track emerging trends, and map competitive landscapes.

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3. AI for analytics and reporting

Explore how AI can streamline your reporting processes, find hidden patterns, and accelerate analysis.

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Join next live event: AI for analytics and reporting

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4. How to use AI to scale up your marketing efforts

We'll talk you through which AI tools you can tap into to help you monitor key performance indicators (KPIs) across your marketing campaigns, enabling more accurate, region-specific measurement.

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Join next live event: How to use AI to scale up your marketing efforts

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5. How to use AI to understand your ideal customer

Reaching the right customer with the right message at the right time is more crucial than ever. We'll show you how to use AI to help you identify and prioritise the audiences most likely to buy your products or services.

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Join next live event: How to use AI to understand your ideal customer

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6. Master AI prompting for business: The new core business skill

Learn basic prompting to get more accurate, relevant and useful results from AI.

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7. AI for marketing content: Images, ads and social media that convert

This session shows how business can combine the speed of AI with the expertise that turns content into customers.

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8. AI for export success: Smarter market research and global outreach

This practical webinar explores how AI can support international growth, from researching and comparing potential markets to understanding local customers, competitors, trends and cultural differences.

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9. GEO: Get found in AI search

When buyers turn to AI instead of Google, will your business still show up? Learn the strategies to ensure it does.

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Join next live event: GEO: Get found in AI search

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10. AI for customer service: faster responses and better experiences

When used effectively, AI can help businesses meet those expectations while allowing customer service teams to spend more time on complex enquiries, relationship building and the moments where human judgement and empathy matter most.

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11. Prompt engineering for businesses

Explore the principles and techniques that can help you communicate effectively with AI systems.

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Join next live event: Prompt engineering for businesses

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12. AI for lead generation: Find and qualify the right prospects faster

AI can dramatically compress that process, helping businesses research markets, uncover potential opportunities and prioritise prospects at a scale that was previously difficult for smaller sales teams to achieve.

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13. Distinctiveness in AI search: How to stand out and get found

The session will introduce the importance of context: the needs, triggers and situations in which a brand wants to come to mind, both at home and abroad.

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14. Reduce AI risk and confusion

This webinar explores how you can create a responsible framework for AI adoption while maintaining innovation and agility.

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Join next live event: Reduce AI risk and confusion

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15. How SMEs can win public contracts with AI: £1.7 trillion in opportunities

Discover how AI can help your business find the right public-sector opportunities, simplify tendering and compete more effectively for contracts worldwide.

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Speakers

To view the speakers for each session click on the event to read a detailed biography.

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