Explore how to create a connected approach to AI implementation that enables teams to collaborate, share knowledge, and maximise organisational value.
Series
Explore AI: Use AI to drive your business’ growth
Discover how to strategically harness AI to drive the growth of your business both at home and internationally; streamline your operations; and elevate your marketing.
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Join these events if:
you are looking for help and advice to get started with adopting AI in your business
you want to use AI in your business for smarter targeting of new customers
you want to learn actionable strategies for leveraging AI to create new revenue opportunities for your business
Hear top tips and strategies on how to unlock new growth opportunities via the use of AI
Hear from experts who have success in using AI to grow their own business
Explore how to make AI work for you in your own business
Get access to a recording of the event and explore our on-demand video library
Events for you to pick from
Book onto all sessions, or pick and choose the ones that most interest you!
The session will introduce a tool-agnostic approach to automation: start with the business process, define the desired outcome, map the data and decisions involved, and only then select the most suitable tools.
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Choose the right AI tools for your business and avoid costly mistakes.
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Learn how AI assistants work, how they differ from standard AI tools, and how businesses are already deploying them to automate tasks across marketing, operations, and customer engagement.
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The session will cover how to choose a focused use case, involve the right stakeholders, define responsibilities, train users and introduce proportionate governance without slowing innovation.
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Explore how AI-driven research frameworks to process and interpret large datasets, uncover consumer behaviour patterns, track emerging trends, and map competitive landscapes.
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Explore how AI can streamline your reporting processes, find hidden patterns, and accelerate analysis.
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Join next live event: AI for analytics and reporting
Online event
We'll talk you through which AI tools you can tap into to help you monitor key performance indicators (KPIs) across your marketing campaigns, enabling more accurate, region-specific measurement.
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Reaching the right customer with the right message at the right time is more crucial than ever. We'll show you how to use AI to help you identify and prioritise the audiences most likely to buy your products or services.
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Learn basic prompting to get more accurate, relevant and useful results from AI.
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This session shows how business can combine the speed of AI with the expertise that turns content into customers.
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This practical webinar explores how AI can support international growth, from researching and comparing potential markets to understanding local customers, competitors, trends and cultural differences.
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When buyers turn to AI instead of Google, will your business still show up? Learn the strategies to ensure it does.
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Join next live event: GEO: Get found in AI search
Online event
When used effectively, AI can help businesses meet those expectations while allowing customer service teams to spend more time on complex enquiries, relationship building and the moments where human judgement and empathy matter most.
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Explore the principles and techniques that can help you communicate effectively with AI systems.
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AI can dramatically compress that process, helping businesses research markets, uncover potential opportunities and prioritise prospects at a scale that was previously difficult for smaller sales teams to achieve.
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The session will introduce the importance of context: the needs, triggers and situations in which a brand wants to come to mind, both at home and abroad.
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This webinar explores how you can create a responsible framework for AI adoption while maintaining innovation and agility.
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Join next live event: Reduce AI risk and confusion
Online event
Speakers
To view the speakers for each session click on the event to read a detailed biography.
