Business Academy events

Reaching the right customer with the right message at the right time is more crucial than ever. We'll show you how to use AI to help you identify and prioritise the audiences most likely to buy your products or services.

Learn how AI can bring precision, speed, and personalisation to lead generation and nurturing.

Use AI to save time, improve communication and make everyday work faster, smarter and more productive.

A successful AI journey begins with a clear roadmap—this session by Dr. Stylianos Kampakis equips businesses to turn AI curiosity into practical, revenue-generating projects through strategic planning, ownership, and real-world frameworks.

Choose the right AI tools for your business and avoid costly mistakes.

Learn how AI assistants work, how they differ from standard AI tools, and how businesses are already deploying them to automate tasks across marketing, operations, and customer engagement.

Explore how AI-driven research frameworks to process and interpret large datasets, uncover consumer behaviour patterns, track emerging trends, and map competitive landscapes.

We'll talk you through which AI tools you can tap into to help you monitor key performance indicators (KPIs) across your marketing campaigns, enabling more accurate, region-specific measurement.