Online event
Measuring exhibition ROI: What to track, what to ignore and how to prove success
Monday 30 November at 10:00AM
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Gain the tools to prove exhibition success by tracking the metrics that matter, demonstrating commercial impact and making a stronger case for future investment.
What you’ll learn
- Understand the metrics that matter, including the difference between activity and outcome measures, and how to identify meaningful KPIs.
- Measure and demonstrate event success by evaluating lead quality, engagement, conversion and overall exhibition performance.
- Calculate and communicate impact through ROI, Return on Objectives (ROO), Return on Experience (ROE), and reporting that links activity to pipeline growth and revenue.
Description
How do you know whether your exhibition was successful?
Many exhibitors still rely on metrics such as footfall, badge scans and promotional giveaways. Whilst these may indicate activity, they rarely demonstrate commercial value.
This practical webinar explores how to measure the metrics that matter, connect exhibition activity to business outcomes and create reporting that demonstrates real value to stakeholders.
You'll leave with a framework for measuring success before, during and after the event, helping you make better decisions and justify future investment.
Speakers
Lee Ali
Founder and Managing Director, Expo Stars Interactive
Lee is an international speaker, entrepreneur, and sales strategist, as well as a designated Department of Business and Trade Export Champion. He has guided global exhibitors in enhancing engagement, generating qualified leads, and delivering measurable success at live events.
Lee is recognised for his expertise in trade show engagement optimisation (TEO), human behaviour, and communication styles, offering practical strategies to align people development with sustainable business growth.