Online event
Target USA: Marketing strategies
Tuesday 01 December at 10:00AM
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Learn how to research the US market, choose the right marketing channels, craft a compelling Americanised pitch, and build a practical marketing plan for success.
What you’ll learn
- What are the best research questions to ask that will guide an effective marketing strategy.
- What are the top channels to market and the advantages and disadvantages of each.
- How to develop an effective and Americanized pitch and story.
- What should be included in a preliminary marketing plan
Description
This webinar will help you build a foundation for success by showing you how to identify the right research questions to shape your marketing strategy, evaluate the most effective channels for reaching American customers, and understand the benefits and limitations of each. You will also learn how to develop a compelling, Americanised pitch and brand story that resonates with US audiences, and what to include in a preliminary marketing plan to support your market entry and growth ambitions.
Speakers
Steve Lanier
President, American World Services
Steve Lanier has been actively helping European SMEs for over 25 years to develop the United States as an export market. Since the establishment of American World Services, he has worked with hundreds of companies and organizations developing their marketing activities in the US. He brings years of expertise in developing customized strategies for all of his clients. Steve frequently presents at workshops and conferences using various case studies to demonstrate how to develop effective marketing strategies for the US market.