Business Academy events

Knowing how to use AI isn't enough. The competitive advantage comes from knowing how to get AI to produce the result you actually need. This practical webinar teaches basic prompting to show you how to get more accurate, relevant and useful results from AI.

This session will help your British consumer and retail brand, to understand how culture, language, platform behaviour, seasonality, trust, payments and customer experience, influence digital performance.

This practical webinar explores how AI can support international growth for small businesses, from researching and comparing potential markets to understanding local customers, competitors, trends and cultural differences.

When buyers turn to AI instead of Google, will your business still show up? Learn the strategies to ensure it does.

This session explores the critical shift from running a business to leading a network of franchisees, outlining the leadership skills and approaches needed to build strong, successful franchise relationships.

SCALE brings together founders who understand the pressure you’re under, with experienced entrepreneurs who have built, scaled and exited. Not to flex, but to talk honestly about their scars and the solutions that saved them.

Used effectively, AI can help businesses meet those expectations while allowing customer service teams to spend more time on complex enquiries, relationship building and the moments where human judgement and empathy matter most.

Explore the principles and techniques that can help you communicate effectively with AI systems.

The UK Department for Business and Trade (DBT) is leading a bespoke UK-India Nutraceutical Cohort 2026 for eight UK companies developing innovative nutraceutical products.

AI can dramatically compress that process, helping businesses research markets, uncover potential opportunities and prioritise prospects at a scale that was previously difficult for smaller sales teams to achieve.