Online event
Why customers choose your competitors (and how to change that)
Wednesday 27 January at 11:00AM
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Discover how to make your business stand out, attract the right customers and become the obvious choice.
What you’ll learn
- Understand what really influences customer choice
- Identify your ideal customers and what matters most to them
- Spot opportunities to stand apart from competitors
Description
Discover how to make your business stand out, attract the right customers and become the obvious choice.
You’ve worked hard to build your business. You believe in what you offer. But when customers have so many alternatives, what makes them choose you?
And more importantly, what makes them choose you over your competitors?
The answer isn’t always a better product, a lower price or a bigger marketing budget. Often, it’s how clearly customers understand the value you bring.
In this practical webinar, brand strategist Anne-Sophie Martin-Kukah shares principles used by leading consumer brands and shows how small businesses can apply them to stand out in competitive markets.
Designed for start-ups, founders and growing SMEs across product and service sectors, you’ll discover how to:
* Understand what really influences customer choice
* Identify your ideal customers and what matters most to them
* Spot opportunities to stand apart from competitors
* Turn your strengths into compelling customer benefits
* Build a clearer, more persuasive value proposition
You’ll also be introduced to a practical positioning framework you can start applying to your own business.
Speakers
Anne-Sophie Martin-Kukah
Brand Marketing and Retail Consultant, Behind the Shelves
Anne-Sophie Martin-Kukah is a Brand Marketing and Retail Consultant, Founder of Behind the Shelves, a programme helping ambitious businesses turn strong products and ideas into commercially sustainable growth.
With over 15 years of experience working with leading consumer brands and businesses in the likes of Mars and Tiger Balm, she brings big-brand strategic thinking into the world of SMEs and start-ups.
Her expertise spans brand positioning, customer insights, competitive differentiation, protiable pricing structure, marketing strategy and routes to market, helping businesses build stronger propositions, attract customers and unlock growth opportunities.
Through her brand marketing programme, consultancy, workshops and mentoring, Anne-Sophie makes proven commercial frameworks accessible and actionable for smaller businesses.
A Chartered Institute of Marketing member (MCIM) and recognised LinkedIn Top Voice in Brand Strategy, she is passionate about making the knowledge and opportunities traditionally available to larger organisations more accessible to ambitious founders and growing businesses.