Online event
More Sales, Less Profit? What Your Numbers Are Telling You
Wednesday 24 February at 11:00AM
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Two businesses. Similar sales. Very different profits. What's making the difference?
What you’ll learn
- Identify what drives your costs and profit margins
- Explore how pricing and discounting affect profitability
- Connect marketing investment with commercial performance
Description
Sales are growing. Orders are coming in. Business seems to be moving in the right direction.
But are you actually making more money?
For many small businesses, increasing revenue feels like progress. Yet once production costs, overheads, discounts and marketing expenses are taken into account, the numbers can tell a very different story.
Understanding those numbers is essential to building a business that grows profitably.
In this practical webinar, hear about commercial principles used by leading consumer brands, adapted for start-ups and growing SMEs.
You'll leave with a clearer understanding of your business numbers and a practical framework to help turn financial insights into better commercial decisions.
Speakers
Anne-Sophie Martin-Kukah
Brand Marketing and Retail Consultant, Behind the Shelves
Anne-Sophie Martin-Kukah is a Brand Marketing and Retail Consultant, Founder of Behind the Shelves, a programme helping ambitious businesses turn strong products and ideas into commercially sustainable growth.
With over 15 years of experience working with leading consumer brands and businesses in the likes of Mars and Tiger Balm, she brings big-brand strategic thinking into the world of SMEs and start-ups.
Her expertise spans brand positioning, customer insights, competitive differentiation, protiable pricing structure, marketing strategy and routes to market, helping businesses build stronger propositions, attract customers and unlock growth opportunities.
Through her brand marketing programme, consultancy, workshops and mentoring, Anne-Sophie makes proven commercial frameworks accessible and actionable for smaller businesses.
A Chartered Institute of Marketing member (MCIM) and recognised LinkedIn Top Voice in Brand Strategy, she is passionate about making the knowledge and opportunities traditionally available to larger organisations more accessible to ambitious founders and growing businesses.