Online event
How to turn first-time buyers into loyal customers
Wednesday 10 February at 11:00AM
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What if your next opportunity for growth isn't finding more customers, but making more of the relationships you've already built?
What you’ll learn
- Identify the key factors influencing repeat purchases and customer retention
- Assess your existing product or service offering and customer journey to identify opportunities to increase purchase frequency, cross-selling and customer lifetime value.
- Develop a practical, prioritised action plan to encourage repeat business, strengthen customer relationships and support sustainable commercial growth.
Description
Growing your business doesn’t always mean finding more customers. Sometimes, the biggest opportunities are already within your existing customer base.
Winning new customers takes time, effort and investment. If those customers don’t return, you can find yourself continually spending more on marketing just to replace lost sales. By understanding how your customers behave, what they buy and how often they return, you can identify opportunities to increase loyalty, encourage repeat purchases and build stronger, longer-lasting relationships.
This webinar will explore how to use customer behaviour, purchasing patterns and the wider customer journey to uncover opportunities for profitable, sustainable growth.
Discover how to retain more customers, increase customer value and make smarter use of your existing marketing resources, without relying solely on attracting new customers, running constant promotions or increasing your marketing spend.
Speakers
Anne-Sophie Martin-Kukah
Brand Marketing and Retail Consultant, Behind the Shelves
Anne-Sophie Martin-Kukah is a Brand Marketing and Retail Consultant, Founder of Behind the Shelves, a programme helping ambitious businesses turn strong products and ideas into commercially sustainable growth.
With over 15 years of experience working with leading consumer brands and businesses in the likes of Mars and Tiger Balm, she brings big-brand strategic thinking into the world of SMEs and start-ups.
Her expertise spans brand positioning, customer insights, competitive differentiation, protiable pricing structure, marketing strategy and routes to market, helping businesses build stronger propositions, attract customers and unlock growth opportunities.
Through her brand marketing programme, consultancy, workshops and mentoring, Anne-Sophie makes proven commercial frameworks accessible and actionable for smaller businesses.
A Chartered Institute of Marketing member (MCIM) and recognised LinkedIn Top Voice in Brand Strategy, she is passionate about making the knowledge and opportunities traditionally available to larger organisations more accessible to ambitious founders and growing businesses.