Business Academy events

Learn how to sharpen your digital presence, reach international buyers and distributors, and generate qualified enquiries that grow global B2B product sales.

We'll talk you through which AI tools you can tap into to help you monitor key performance indicators (KPIs) across your marketing campaigns, enabling more accurate, region-specific measurement.

Reaching the right customer with the right message at the right time is more crucial than ever. We'll show you how to use AI to help you identify and prioritise the audiences most likely to buy your products or services.

Knowing how to use AI isn't enough. The competitive advantage comes from knowing how to get AI to produce the result you actually need. This practical webinar teaches basic prompting to show you how to get more accurate, relevant and useful results from AI.

Marketers now save up to two hours a day using AI tools, AI has made content cheap to produce, but craft and strategy are what make it convert. This session shows how business can combine the speed of AI with the expertise that turns content into customers.

This session will help your British consumer and retail brand, to understand how culture, language, platform behaviour, seasonality, trust, payments and customer experience, influence digital performance.

Understand the key customs, certification and compliance requirements for exporting goods to India, helping you avoid delays, reduce risks and prepare for successful market entry.

This practical webinar explores how AI can support international growth for small businesses, from researching and comparing potential markets to understanding local customers, competitors, trends and cultural differences.

When buyers turn to AI instead of Google, will your business still show up? Learn the strategies to ensure it does.

This session explores the critical shift from running a business to leading a network of franchisees, outlining the leadership skills and approaches needed to build strong, successful franchise relationships.