Online event
Cross-border eCommerce in Europe: How UK brands can scale through Poland
Thursday 12 November at 1:00PM
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Discover how Poland can become your gateway to the fast-growing €55 billion Central and Eastern European e-commerce market.
What you’ll learn
- Understand the regional overview and sector opportunities within Poland and the wider €55 billion CEE e-commerce market, driven by a tech-savvy, mobile-first consumer base.
- Navigate essential cultural considerations for businesses, understanding the regional communication nuances required to build trust and penetrate the market effectively.
- Build a practical strategy for your routes to market, learning how to leverage Poland's cross-border infrastructure and dominant marketplaces (like Allegro and eMAG) to optimize logistics costs and scale across Europe.
Description
A deep dive into the rapidly expanding Central and Eastern European (CEE) e-commerce ecosystem, highlighting Poland as the strategic gateway for UK brands to scale across Europe. Poland’s e-commerce market is no longer just an emerging trend; it is the 8th largest in Europe (18th globally), reaching €25.84 billion with robust growth. In this webinar, Pawel Bilczynski will provide a comprehensive regional overview of the dynamic CEE market, valued at over €55 billion.
From leveraging Poland's advanced logistics network for 1-2 day deliveries to neighbouring markets, to exploring high-potential sector opportunities, this session covers the full picture. You’ll gain practical insight into optimized routes to market, exploring dominant local platforms like Allegro and eMAG and learn how to leverage the existing cross-border infrastructure already used by Polish sellers for their international expansion. Furthermore, we will delve into crucial cultural considerations for businesses and regional communication nuances, ensuring you have the knowledge to "compete like a local" and make the CEE region a scalable retail channel for your brand.
Speakers
Pawel Bilczynski
Head of Central & Eastern Europe, Infinity Blue Group
Passionate cross-border e-commerce expert with over 5 years of experience in international expansion. He specializes in preparing the ground and establishing a strong market presence for UK and global brands entering the CEE region. Having previously worked for top service providers that support businesses expanding from Poland into Southern and Western Europe, Pawel has a deep, practical understanding of the exact operational, logistical, and strategic needs of scaling companies. Today, he helps local and foreign businesses overcome complex market entry challenges and navigate crucial cultural nuances, guiding their growth across Europe, the UK, the US, and emerging global markets.