Online event
From Exhibition Strategy to Export Growth
Monday 09 November at 12:00PM
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How to use exhibitions to identify opportunities, enter new markets and build international business.
What you’ll learn
- Align exhibition participation with your wider export and business growth strategy.
- Identify priority markets and the customers, distributors, or partners you need to meet.
- Evaluate international exhibitions based on audience fit, market relevance and commercial opportunity.
- Decide when attending an exhibition may be more valuable than exhibiting.
- Set clear objectives and prepare your team to create meaningful business opportunities.
- Integrate exhibitions with your wider sales and marketing activity to support long-term growth.
Description
International exhibitions can open doors to new markets, customers, distributors, and strategic partners — but successful exporting requires more than booking a stand and hoping the right people turn up.
In this special International Trade Week webinar, Lee Ali, Founder and Managing Director of Expo Stars Interactive and DBIST Export Champion, will explore how businesses can use exhibitions as part of a wider international growth strategy.
Discover how to identify the right opportunities, choose between attending and exhibiting, align your team around clear objectives and turn exhibition participation into measurable commercial outcomes.
Whether you are new to exporting or looking to strengthen your presence in established overseas markets, exhibitions can provide a powerful platform for market research, relationship-building and business development.
This practical session will help you move beyond choosing exhibitions based on size, reputation or habit, and instead make informed decisions that support your international growth ambitions.
You will leave with a practical framework for making better exhibition investment decisions and a clearer understanding of how to turn international exhibition opportunities into business results.
Speakers
Lee Ali
Founder and Managing Director, Expo Stars Interactive
Lee is an international speaker, entrepreneur, and sales strategist, as well as a designated Department of Business and Trade Export Champion. He has guided global exhibitors in enhancing engagement, generating qualified leads, and delivering measurable success at live events.
Lee is recognised for his expertise in trade show engagement optimisation (TEO), human behaviour, and communication styles, offering practical strategies to align people development with sustainable business growth.