Business Academy events

The session will introduce a tool-agnostic approach to automation: start with the business process, define the desired outcome, map the data and decisions involved, and only then select the most suitable tools.

Choose the right AI tools for your business and avoid costly mistakes.

Learn how AI assistants work, how they differ from standard AI tools, and how businesses are already deploying them to automate tasks across marketing, operations, and customer engagement.

Learn how to choose a focused use case, involve the right stakeholders, define responsibilities, train users and introduce proportionate governance without slowing innovation.

Explore how AI-driven research frameworks to process and interpret large datasets, uncover consumer behaviour patterns, track emerging trends, and map competitive landscapes.

Explore how AI can streamline your reporting processes, find hidden patterns, and accelerate analysis.

We'll talk you through which AI tools you can tap into to help you monitor key performance indicators (KPIs) across your marketing campaigns, enabling more accurate, region-specific measurement.

Reaching the right customer with the right message at the right time is more crucial than ever. We'll show you how to use AI to help you identify and prioritise the audiences most likely to buy your products or services.

Knowing how to use AI isn't enough. The competitive advantage comes from knowing how to get AI to produce the result you actually need. This practical webinar teaches basic prompting to show you how to get more accurate, relevant and useful results from AI.

Marketers now save up to two hours a day using AI tools, AI has made content cheap to produce, but craft and strategy are what make it convert. This session shows how business can combine the speed of AI with the expertise that turns content into customers.