Online event
Winning business in Germany: Mechanical engineering and electronics
Thursday 14 January at 2:00PM
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For UK suppliers of machinery, engineering solutions and electronics, winning business in Germany starts with identifying the right industrial customers, understanding how they select suppliers and demonstrating where your offering can add value.
What you’ll learn
- Map relevant German industrial customers and routes to market across mechanical engineering and electronics.
- Engage engineering, procurement and management stakeholders with a proposition linked to their technical and commercial priorities.
- Prepare for supplier evaluation and define a focused plan for prospecting, follow-up and sales development.
Description
For UK suppliers of machinery, engineering solutions and electronics, winning business in Germany starts with identifying the right industrial customers, understanding how they select suppliers and demonstrating where your offering can add value.
This practical webinar will explore how to target opportunities, navigate industrial supply chains and choose the most effective route to market, whether through manufacturers, system integrators, distribution partners or direct sales. You’ll learn how to engage the engineering, procurement and management stakeholders involved in purchasing decisions and position your technical capabilities around customer priorities such as reliability, productivity and service.
Drawing on BDG’s experience supporting businesses in the sector, Thim Werner will share practical approaches to prospecting, building credibility and progressing opportunities through the supplier evaluation process. The session will also explore how to prepare for questions around technical fit, delivery and after-sales support, helping you develop a more focused approach to winning business in Germany.
Speakers
Thim Werner
Managing Director, BDG Consulting
Thim is a multiple entrepreneur born in London, raised in Denmark and with now more than 22+ years of professional experience as manager, consultant and business owner in Germany. He has built up one of the largest German sales organizations in the energy sector and exited several businesses successfully. Thim has special competence in supporting SME businesses to develop growth and sales in the German market and across other European countries.