Online event
Understanding the modern customer journey
Wednesday 25 November at 11:00AM
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Learn how to adapt to modern buying behaviour, stay visible at the right moments and create content that keeps you close to customers on the path to purchase.
What you’ll learn
- Why the marketing funnel is outdated in considering how the customer behaves in today’s world.
- The real behaviours of your target market - what they’re paying attention to based on our extensive research over the past two years
- How to create content that meets the customer where they are so they stay close to you in their decision-making process
Description
The traditional marketing funnel no longer reflects how customers buy. Today’s buyers move at their own pace, across multiple channels and devices, choosing the information they need when they need it.
In this practical webinar, customer journey and content marketing consultant Paul Ince explores how modern customers really make decisions — and what you can do to do to stay visible, relevant and close to them on the path to purchase.
Ideal for business owners and marketers who want to better understand today’s customer journey and create content that meets buyers where they are.
Speakers
Paul Ince
Director, LikeMind Media
Paul Ince is a content marketing strategist, host and presenter who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With over 25 years’ experience he has supported many businesses to increase their visibility online, communicate more effectively and grow their business.
He speaks frequently on the subject of how to improve the way organisations connect the content they want to create to the different journeys their customers go on.
In addition to running his content marketing agency, LikeMind Media, Paul is a brand ambassador for several products including Adobe Express, Constant Contact, Captivate and Bonjoro.