Online event
TikTok: Content that cuts through the clickbait
Friday 13 November at 1:00PM
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Discover how to create authentic TikTok content that builds engagement, reaches new audiences and delivers real business impact.
What you’ll learn
- Create TikTok content that connects with your target audience and supports your brand objectives.
- Use creators and different content approaches effectively, learning from performance to refine what you produce.
- Turn engagement into commercial opportunities, connecting TikTok content with social commerce and wider business growth.
Description
TikTok offers brands a powerful way to reach new audiences, build engagement and turn content into commercial opportunities. But with businesses competing for attention, how can you create content that genuinely connects with customers rather than simply chasing views?
Join this session to explore how businesses can develop authentic, engaging TikTok content with a clear commercial purpose. Learn how to approach content and creators strategically, test what resonates with your audience, and connect social activity with wider brand and sales objectives.
Speakers
Jordan Abrahams
Creative Director, Infinity Blue Group
Fractional CMO with 15 years in digital growth, social commerce, and content storytelling. Has been working in the TikTok Shop space for 3 years, managing clients around the globe, from start-ups to global CPGs.