Online event
The gold is in the follow up: Turning exhibition leads into revenue
Monday 23 November at 10:00AM
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Unlock the value of every exhibition lead with practical follow-up techniques that help you build momentum, strengthen relationships and convert conversations into revenue.
What you’ll learn
- Develop an effective post-event follow-up strategy that maintains momentum and supports stronger sales outcomes
- Prioritise and nurture leads more effectively by tailoring your approach based on interest, intent and potential opportunity
- Improve conversion rates and maximise exhibition ROI by strengthening collaboration between sales and marketing teams and focusing on high-value opportunities
Description
The exhibition may only last a few days, but the real return is often generated in the weeks and months that follow.
Many businesses invest heavily in events only to lose momentum through slow, inconsistent or ineffective follow-up. This webinar will show you how to build a structured post-event process that turns conversations into opportunities and opportunities into revenue.
You'll learn practical techniques for lead prioritisation, sales follow-up, nurturing prospects and maintaining engagement long after the exhibition has closed.
Speakers
Lee Ali
Founder and Managing Director, Expo Stars Interactive
Lee is an international speaker, entrepreneur, and sales strategist, as well as a designated Department of Business and Trade Export Champion. He has guided global exhibitors in enhancing engagement, generating qualified leads, and delivering measurable success at live events.
Lee is recognised for his expertise in trade show engagement optimisation (TEO), human behaviour, and communication styles, offering practical strategies to align people development with sustainable business growth.