Online event
The basics of marketing your business
Tuesday 17 November at 12:00PM
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Turn your business idea into customers. Learn the marketing essentials every start-up needs to attract customers, build awareness, and grow with confidence.
What you’ll learn
- Define who your ideal customers are and where to reach them.
- Create a simple marketing message that clearly explains your business's value.
- Apply cost-effective marketing tactics to start building awareness and generating enquiries.
Description
Understanding your customers and competitors is a crucial first step when starting a business. This session will introduce simple market research techniques to help you identify who your potential customers are, what they need, and how your business can meet those needs. We'll also explore the competitive landscape, helping you understand who else is operating in your market and what makes your offering different. By gaining a clearer picture of your target audience and trading environment, you'll be better equipped to make informed business decisions, develop effective marketing strategies, and build a stronger foundation for growth and success.
Speakers
Chris Stevens
Head of Business Support, Swindon and Wiltshire Business and Growth Unit
Chris has over 6 years’ experience in mobilising and delivering business support programmes and projects to bring about regional economic development.
Rob Creer
Growth Hub Manager, Swindon & Wiltshire Growth Hub
Rob has a diverse background in people, customer & operational leadership coupled with an imaginative creative streak. This helps him to look at issues differently and develop innovative solutions to chunky problems.