Online event
Strategic Growth for SMES - Understanding the importance of Market Research
Wednesday 10 December at 3:00PM
Event endedThis masterclass guides businesses in setting up effective market research programmes to inform strategic decisions and drive market growth.
What you’ll learn
- How to set up an effective programme of market entry research
- Learn the benefits of market research and how to carry out strategic desk based research
- Learn where to find business and consumer intelligence online
Description
This masterclass will demonstrate how to set up an effective programme of market research to inform your strategic decisions. We will look at how to develop research objectives that link intelligence directly into your market growth strategy. Methodologies for market research will be discussed, and desk based research techniques will be explored.
Speakers
Kerry Stagg
Digital Content Lead, Department for Business, Innovation, Science and Trade
Kerry is Digital Content Lead for the Business Academy at the Department for Business, Innovation, Science and Trade, where she develops and delivers data-led digital content that helps UK businesses export and grow. She brings more than 30 years’ experience in market research, strategic planning, consumer insight and competitor intelligence across the public and private sectors. Before moving into her current role, Kerry led international market research support for SMEs and held senior insight and strategy positions in retail, including at Boots and Somerfield.