Online event
SEO is not dead: Getting found in Google, ChatGPT, Claude and CoPilot
Wednesday 11 November at 1:00PM
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Search has changed. Learn how to stay visible across Google, AI search tools and next-generation discovery.
What you’ll learn
- Understand how AI is changing the way customers discover businesses online
- Learn practical ways to improve visibility in both search engines and AI assistants
- Build an actionable strategy for increasing digital discoverability
Description
For years businesses focused on ranking in Google. Today customers are increasingly discovering products, services and information through AI-powered tools such as ChatGPT, Claude and Microsoft Copilot.
So does SEO still matter? Absolutely. But the rules are changing.
This webinar explores how search behaviour is evolving and what businesses need to do to remain visible in both traditional search engines and AI-driven experiences. We'll explain how modern search works, what signals influence visibility and why authority, credibility and content quality are more important than ever.
You'll learn practical strategies for improving your discoverability across search engines, AI assistants and emerging answer engines. We'll discuss SEO, answer engine optimisation, structured content, authority signals and the changing customer journey.
Whether you're responsible for marketing, content or business growth, you'll leave with a clear understanding of how to future-proof your digital visibility strategy.