Online event
Sending the right message: Relevance, segmentation and CRM data
Thursday 11 June at 11:00AM
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Learn how to use your business data to send more relevant emails without adding complexity.
What you’ll learn
- Create a basic reusable segmentation framework you can leverage across campaigns
- Identify which data points in your CRM really matter for segmentation
- Use engagement data to decide who should receive what (and when)
Description
In this session, we’ll show how to use the data you already have to send more relevant emails without adding complexity. You’ll see and learn how to segment your audience using your CRM or email platform, tailor messaging based on behaviour and engagement, and avoid common mistakes that damage performance.
We’ll also cover how to manage unengaged contacts, so you can actively protect deliverability while delivering improved results from your active audience. This is a practical session focused on simple, repeatable approaches, to help deliverable measurable improvements and ROI.
You’ll leave with clear ways to improve relevance, increase engagement, and get more value from your existing database.
Speakers
Jay Wicks
Client Strategy Partner (CRM), Jarrang
Jay is a Client Strategy Partner at Jarrang, a specialist email marketing and CRM agency. He works with businesses to improve lifecycle marketing, customer communication, and deliverability. His focus is on practical strategies that increase engagement and revenue from existing customers.