Online event
Identifying your customers and competitors
Tuesday 03 November at 12:00PM
Already joined Business Academy? Sign in
Know your customers. Beat your competition. Learn simple market research techniques to identify opportunities, sharpen your offer, and grow with confidence.
What you’ll learn
- Understand a SWOT analysis
- Creating a Unique Selling Point (USP). Why should people buy from you?
- Identifying your core target customer.
Description
Understanding your customers and competitors is a crucial first step when starting a business. This session will introduce simple market research techniques to help you identify who your potential customers are, what they need, and how your business can meet those needs. We'll also explore the competitive landscape, helping you understand who else is operating in your market and what makes your offering different. By gaining a clearer picture of your target audience and trading environment, you'll be better equipped to make informed business decisions, develop effective marketing strategies, and build a stronger foundation for growth and success.
Speakers
Tanya Knight
Business Navigator, Swindon & Wiltshire Growth Hub
Tanya is a Business Navigator at the Swindon & Wiltshire Growth Hub, where she supports businesses to identify opportunities for growth and access the right support at the right time. With experience in business support and a background in sales and account management for global medical device companies, Tanya brings a customer-focused approach. She also holds a degree in Psychology, providing valuable understanding of customer behaviour and decision-making.
Tim Burghes
Marketing and communications professional, Swindon and Wiltshire Growth Hub
Tim is an experienced marketing and communications professional with a track record of delivering impactful campaigns across both the public and private sectors. Currently leading marketing and communications for The Swindon and Wiltshire Growth Hub, he supports initiatives that drive economic growth, investment and business success. Over the course of his career, Tim has worked with leading brands including but not limited to Virgin, Red Letter Days, Montblanc, Go Ape, Mayfair Hotel, Tiffany & Co. and Champneys, bringing together strategic thinking, digital expertise and creative storytelling to build engagement, reputation and commercial success.