Identifying your customers and competitors

Understanding your customers and competitors is a crucial first step when starting a business. This session will introduce simple market research techniques to help you identify who your potential customers are, what they need, and how your business can meet those needs. We'll also explore the competitive landscape, helping you understand who else is operating in your market and what makes your offering different. By gaining a clearer picture of your target audience and trading environment, you'll be better equipped to make informed business decisions, develop effective marketing strategies, and build a stronger foundation for growth and success.