Online event
Go live, grow your business: Discover live selling with eBay
Wednesday 11 November at 3:00PM
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Join Minister Sarwar and discover how eBay live selling can help your business reach more customers and increase sales.
What you’ll learn
- Identify opportunities for live selling: Understand how it can help you reach new customers, choose the right products and strengthen your existing sales channels or become a new way of selling.
- Plan and deliver your first eBay Live event: Know what you need to get started, from eligibility and equipment to preparing your event, engaging viewers and turning interest into sales.
- Measure success and improve: Assess sales, customer engagement and the time involved, applying practical lessons to understand what works and make future events stronger.
Description
Introducing guest speaker, Lord Anas Sarwar, Minister of State for Trade.
Looking to reach new customers, sell stock faster and grow your business? Discover live selling: an interactive way to sell online where you showcase products on live video, answer shoppers’ questions and customers can buy on the spot. It brings the personal touch of a shop to an online audience, making it easy for customers to watch, ask and buy in one place.
The growth potential is compelling, with more than 90% of established eBay sellers who livestream regularly growing the value of their sales.
Join Minister Sawar, the eBay Live team, BIST Digital Commerce Team and Bunpops Collectibles to learn more on using eBay live selling.
Hear from Bunpops collectibles on what has worked, what they would do differently, and the impact on their sales. We’ll cover the equipment you need, choosing products, attracting viewers and preparing your first event. The session will offer hands on support whether you want to boost your existing sales channels or make live selling your main way of doing business and growing your exports to the US.
No previous live-selling experience needed. Leave knowing what your first steps could look like.
Speakers
Lord Sarwar
Minister of State (Minister for Trade), Department for Business, Innovation, Science and Trade
Lord Sarwar was appointed Minister of State (Minister for Trade) in the Department for Business, Innovation, Science and Trade on 23 July 2026. He was previously Leader of the Scottish Labour Party between February 2021 and July 2026. He also served as a regional Member of the Scottish Parliament (MSP) for Glasgow between 2016 and 2026, and as MP for Glasgow Central between 2010 and 2015.
Will Charnley
GM and Director, eBay Live UK
Will became the first GM and Director of eBay Live UK in January 2026, having re-joined eBay in Summer 2025 as Director of Hard Goods UK. As a new growth area for eBay, Will has enjoyed combining eBay’s strengths as a trusted, global marketplace with new experiences in Live Commerce. Prior to this, Will was Customer Director at Signet Jewelers (HSamuel & Ernest Jones), overseeing Digital, Marketing and Customer functions for the Group. Will got to know the eBay team by implementing an eBay shop with Seasalt Cornwall in 2020, for whom he was Chief Sales Officer from 2018 to 2022. Prior to this, Will spent time as Head of Strategy for Greene King Pub group and in various Retail, Merchandising and Strategy roles at John Lewis
Lucy Haine
Global eCommerce and Marketplace Partnerships Lead, Department for Business and Trade
Lucy account manages marketplaces in Europe and emerging markets including Amazon. With an industry background, Lucy worked in senior leadership teams for UK High Street Retail brands including M&S, Debenhams and Monsoon Accessorize, focused on International multi-channel expansion. Lucy leads on DBT Digital commerce strategic partnerships across Europe, Africa, Central and South Asia, and Asia Pacific regions.
Ella Gill
Founder, Bunpops Collectibles
At 23, Ella co-founded Bunpops with her partner Jack in January 2026, starting from their living room with just £500 of stock and making their first sale through eBay Live. Less than a year later, the business has hired its first full-time employee, moved into larger premises and is aiming to close its first year with around £500,000 in revenue. Initially specialising in Funko collectibles, Bunpops is now expanding its range, with eBay accounting for around 95% of sales and Live at the heart of the business.