Online event
Designing the customer journey: Turning visitors into valuable conversations
Monday 16 November at 11:00AM
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Learn how to create a more engaging exhibition experience that attracts the right visitors, sparks better conversations and turns interest into real business opportunities.
What you’ll learn
- Understand the attendee journey and how visitors evaluate exhibition stands before, during and after an event
- Improve engagement and lead qualification by using effective conversation techniques to identify high-potential opportunities
- Create memorable exhibition experiences by selecting the right booth team, assigning appropriate roles and encouraging meaningful follow-up conversations
Description
At every exhibition, attendees make hundreds of decisions about where to spend their time. Businesses that understand and design the attendee journey consistently attract more of the right visitors and generate better quality opportunities.
This webinar explores how to create meaningful experiences before, during and after the event. You'll learn how to move beyond simply attracting footfall and instead focus on creating conversations that build trust, uncover opportunities and support business growth.
The session will provide practical tools to help you engage visitors more effectively and improve the overall experience for your prospects and customers.
Speakers
Lee Ali
Founder and Managing Director, Expo Stars Interactive
Lee is an international speaker, entrepreneur, and sales strategist, as well as a designated Department of Business and Trade Export Champion. He has guided global exhibitors in enhancing engagement, generating qualified leads, and delivering measurable success at live events.
Lee is recognised for his expertise in trade show engagement optimisation (TEO), human behaviour, and communication styles, offering practical strategies to align people development with sustainable business growth.