Online event
Content chameleon: How you can succeed with content marketing
Friday 11 September at 10:00AM
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Learn how to create content that will resonate with a global audience.
What you’ll learn
- Use of content for international marketing – and half-measures to avoid
- Strategies to scale up multilingual content cost-effectively
- How content can be optimised and prioritised to drive search engine rankings and bring customers closer to buying or enquiring
Description
In this session, Laura will discuss practical and scalable content methodologies that can help brands of all sizes attract relevant international traffic, build trust amongst customers and facilitate export sales.
Speakers
Laura Smith
Head of client strategy, ICS- digital
Laura Smith is Head of Client Strategy at ICS-digital, an international digital marketing agency based in Leeds. She is the strategic lead behind Distinctiveness Intelligence ®, a framework designed to help brands become remembered by people, retrieved by AI and chosen by both. She specialises in integrated digital strategy, with a background in PR, and regularly speaks and writes about AI search, SEO and brand distinctiveness.