Business Academy events

A practical webinar on high-growth school markets in Asia and the Middle East, covering trends, entry strategies, and supplier positioning.

Become a social media ninja and learn top tips and effective strategies on how to grow the reach of your business amongst global customers, on your social media channels.

Join the Office of Trade Sanctions Implementation (OTSI) for a comprehensive introduction to the navigating trade sanctions compliance as an exporter of goods or services.

Explore the most effective routes to market across the GCC and learn how to choose an entry strategy that balances growth, control, compliance and success.

Explore core digital marketing methodologies to increase traffic and resonate with your customers.

Understand ATA Carnets with this practical session, learn how to use digital and paper Carnets seamlessly to move goods internationally without duties or delays.

Discover the secrets the best businesses in the world use to keep their advantage and soar ahead of their competitors – even in an undifferentiated market.

Explore how AI platforms find, index, contextualise and surface information for US audiences.

Are your products CRA compliant? In the session you will learn about the requirements of the EU Cyber Resilience Act (CRA), a wide-ranging framework governing the cybersecurity of digital products sold in the EU.

Understand the legal and IP considerations of exporting to the US, including contracts, negotiations, partnerships and protecting your intellectual property.