Business Academy events

Explore how AI-driven research frameworks to process and interpret large datasets, uncover consumer behaviour patterns, track emerging trends, and map competitive landscapes.

Explore how AI can streamline your reporting processes, find hidden patterns, and accelerate analysis.

We'll talk you through which AI tools you can tap into to help you monitor key performance indicators (KPIs) across your marketing campaigns, enabling more accurate, region-specific measurement.

Reaching the right customer with the right message at the right time is more crucial than ever. We'll show you how to use AI to help you identify and prioritise the audiences most likely to buy your products or services.

Avoid costly website mistakes. Learn the 10 questions that can save time, money and future headaches.

Knowing how to use AI isn't enough. The competitive advantage comes from knowing how to get AI to produce the result you actually need. This practical webinar teaches basic prompting to show you how to get more accurate, relevant and useful results from AI.

Learn how smaller businesses can build influence, grow audiences and compete effectively on Instagram.

Marketers now save up to two hours a day using AI tools, AI has made content cheap to produce, but craft and strategy are what make it convert. This session shows how business can combine the speed of AI with the expertise that turns content into customers.

Search has changed. Learn how to stay visible across Google, AI search tools and next-generation discovery.

This practical webinar explores how AI can support international growth for small businesses, from researching and comparing potential markets to understanding local customers, competitors, trends and cultural differences.