UK COUNTRY DIRECTOR for a FMCG client in CANADA

This was to be the client’s first hire in the UK, initially to lead in sales and marketing, then around which the client would go on to build a team and ultimately an integrated business, not just to promote its products, but then to manufacture and distribute to all the major retailers in the UK.

Friisberg:
• checked the viability of the client’s business plan for the UK
• liaised carefully with the client’s existing companies in Europe, in Germany & The Baltics
• analysed the UK retailers stocking comparable products, to identify analogous suppliers to target
• advised the client on salary and incentivisation necessary to attract a suitably experienced person
• researched, approached and interviewed people with relevant career backgrounds and skills
• collated a fulsome briefing pack to stimulate and sustain interest from the best candidates
• presented a shortlist and made our recommendations, then arranged interviews with the client