A Case Study By Atticus Partners Ltd

In 2020, Importaco a Spanish-based company specialising dried fruit and nuts bought a majority share in Italian-based Besana to become the largest fruit and nut processor in Europe. Through the acquisition, Importaco inherited a large operation in the UK which supplies major supermarkets including Tesco, Sainsbury’s and Morrisons. Importaco asked Atticus for communications support around their merger with Besana, and in particular on their work at the newly acquired premises in the UK and the products they would be stocking in UK supermarkets. Atticus ensured that Importaco had a cohesive media and corporate communications engagement strategy, ensuring they stayed relevant in an ever changing UK market and were able to leverage media connection as and when they were needed. Atticus also developed a strategy focusing on the strength of the brand to position Importaco as a market thought leader with a unique offer. Atticus supported Importaco in the transition to the UK market, particul