A Case Study By Quantum Marketing (Europe) Limited

Quantum Marketing are working with Gruppo llunelli/ Area 39 specifically with the Ferrari prosecco brand to create some co-branded terraces as visibility pieces to enhance awareness of the brand within the UK. To date we have produced and installed at one venue in Canary wharf with a further 2-3 venues planned. The work included design concepts and ideation with the UK venue and the Italian Marketing team at Ferrari, through to production of assets and finally installation. Assets produced were branded planters, a co-branded archway and branded parasols. Alongside this installation we worked with Gruppo llunelli/ Area 39 team to activate at the Grand Prix at Silverstone. Ferrari prosecco were the sparkling wine sponsors for the event, so we again worked with them to bring their ideas to life to ensure visibility of the brand at a large-scale event in the UK. At Silverstone we created wall features, podiums and a pop-up bar.