A Case Study By The Niblett Whellams Partnership Limited

A client in the medical devices sector opened a British subsidiary and wanted to establish its brand in the GB market. The company is based in mainland Europe and has several subsidiaries globally, but the brand was unknown in Britain. Using its extensive knowledge of the client’s sector, The Niblett Whellams Partnership (TNWP) designed and managed a comprehensive multi-channel campaign to raise awareness of the brand and communicate the credentials of the company to potential customers. The challenge was to help differentiate the company’s offering in an already saturated market, TNWP worked closely with the international sales manager to develop a marketing communications plan for the British subsidiary. The local programme of support involved a combination of the following activities: • Display advertising in professional journals • Regular news and feature articles • Case studies and clinical articles • Development of marketing collateral with strong call-to-action and response me