Online event
How to use AI to evaluate your marketing efforts
Tuesday 23 September at 12:00PM
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Learn how you can use AI-powered analytics to track the performance, gain real-time insights, and proactively adjust strategies to ensure your marketing efforts succeed in attracting new sales for your business.
What you’ll learn
- understand how AI-powered analytics track and analyse marketing campaign performance;
- understand how to gain actionable insights from AI-driven measurement;
- discover how machine learning can help you to predict market changes and risks.
Description
When marketing your business to potential customers, either at home or overseas, success depends not only on execution - but on how well you can measure and adapt your campaigns. This webinar explores how AI-powered analytics can help you to transform the effectiveness of your marketing through examining your campaign performance, providing actionable insights, and helping you to refine strategies in real time.
We'll talk you through which AI tools you can tap into to help you monitor key performance indicators (KPIs) across your marketing campaigns, enabling more accurate, region-specific measurement. From customer engagement to conversion rates, AI offers real-time data analysis that helps you see what’s working - and where adjustments are needed.
We’ll also cover how machine learning can predict market shifts, uncover hidden patterns, and flag emerging risks before they impact your bottom line. These predictive capabilities allow businesses to move from reactive to proactive strategy - which is critical for staying competitive in fast-moving markets.
Whether you’re scaling your marketing campaign, or refining existing strategies, this session will equip you with the AI-driven insights needed to optimise performance, reduce waste, and make smarter marketing decisions across borders.
Speakers
Jasleen Carroll
AI Integration Director, Push
Jas has spent more than nine years pioneering marketing technology. She began by optimising campaigns on Google, Microsoft, Facebook and TikTok.
As AI Integration Director, she helps clients to pinpoint where AI can be injected to 10x opportunities or streamline processes through proprietary builds or third-party solutions. She leads the rollout of artificial intelligence across operations, designing data-driven systems that enhance sales performance and sharpen marketing outputs.
Jas partners with our account management team to keep Push’s technology suite on the cutting edge. She refines AI tools and workflows to meet each client’s needs and drive scalable growth.