Online event
How to use AI to evaluate your marketing efforts
Tuesday 30 September at 2:00PM
Event endedLearn how you can use AI-powered analytics to track the performance, gain real-time insights, and proactively adjust strategies to ensure your marketing efforts succeed in attracting new sales for your business.
What you’ll learn
- understand how AI-powered analytics track and analyse marketing campaign performance;
- understand how to gain actionable insights from AI-driven measurement;
- discover how machine learning can help you to predict market changes and risks.
Description
When marketing your business to potential customers, either at home or overseas, success depends not only on execution - but on how well you can measure and adapt your campaigns. This webinar explores how AI-powered analytics can help you to transform the effectiveness of your marketing through examining your campaign performance, providing actionable insights, and helping you to refine strategies in real time.
We'll talk you through which AI tools you can tap into to help you monitor key performance indicators (KPIs) across your marketing campaigns, enabling more accurate, region-specific measurement. From customer engagement to conversion rates, AI offers real-time data analysis that helps you see what’s working - and where adjustments are needed.
We’ll also cover how machine learning can predict market shifts, uncover hidden patterns, and flag emerging risks before they impact your bottom line. These predictive capabilities allow businesses to move from reactive to proactive strategy - which is critical for staying competitive in fast-moving markets.
Whether you’re scaling your marketing campaign, or refining existing strategies, this session will equip you with the AI-driven insights needed to optimise performance, reduce waste, and make smarter marketing decisions across borders.
Speakers
Jai Khan
AI New Business Director, Push
Jai brings over 15 years of expertise in digital marketing and business development. Starting his journey as an account manager, Jai quickly established himself as a leader, shaping the company’s new business and internal marketing strategies.
As the first point of contact for businesses approaching Push, Jai has gained exposure to a wide variety of industries. This experience has enabled him to identify emerging trends in business behavior and anticipate client challenges. He has been at the forefront of Push’s comprehensive AI and digital marketing audits, reviewing thousands of accounts and helping businesses pinpoint critical opportunities for growth.
Jai’s keen eye for detail and proactive mindset make him an expert in spotting common marketing missteps and encouraging clients to embrace new opportunities before their competitors do. His leadership in developing innovative strategies has contributed to Push’s reputation as a pioneer in AI-driven marketing.
Jai’s commitment to client success and innovation continues to drive Push’s mission, delivering cutting-edge marketing solutions and measurable results for clients worldwide.