Leading the change: Building the marketing engine that delivers growth

Can you scale your business by just doing more of the same? More often than not, the answer is no.

Marketing and communications consultant, Katie Sandow specialises in leading businesses through change. In this webinar, Katie shares why approaching business growth like a change project can help get you and your team into the right mindset and create the environment for growth.

We exploring how setting your strategy at the right level makes a difference, and why marketing and communications needs to be about the whole ‘marketing mix’ and not just focused on promoting your business.

Whether you’re B2B or B2C, developing a scalable, sustainable and repeatable approach to sales, marketing and communications will put in place the engine that can power your business to the next level.

• Why you should consider ‘growth’ like a change project and how to lead the change
• How to approach developing a strategy for sales, marketing and communications for growth
• Why marketing and comms needs a holistic approach to be successful and far more than just promoting your business.