Online event
Winning the GCC consumer: localisation, social media and digital conversion
Wednesday 11 November at 10:00AM
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This session will help your British consumer and retail brand, to understand how culture, language, platform behaviour, seasonality, trust, payments and customer experience, influence digital performance.
What you’ll learn
- Adapt international brand positioning for local relevance without creating an inconsistent or fragmented brand.
- Develop culturally appropriate creative and content, considering language, imagery, humour, values, occasions and social context.
- Select suitable platforms and formats based on the audience and purchase journey rather than global channel assumptions.
- Improve digital conversion, including mobile user experience, trust signals, payments, delivery information and customer support.
- Build a test-and-learn launch programme, using local research, content testing, media data and customer feedback.
Description
The GCC has highly connected consumers, advanced digital infrastructure and rapidly developing retail and payment ecosystems. However, international brands can struggle when they treat localisation as translation, or assume that the same content, creativity and customer journey will work across every market.