Online event
Winning business in Germany: Complex business services
Monday 18 January at 2:00PM
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For UK providers of consultancy, specialist advisory services and outsourced business functions, winning business in Germany can be challenging when the value of your expertise needs to be understood before a client is ready to buy.
What you’ll learn
- Define target clients and translate a complex service into a clear proposition tied to a specific business need.
- Identify commercial sponsors and build confidence through relevant evidence, clear scope and delivery expectations.
- Structure an initial engagement and plan practical steps from outreach through discovery to proposal.
Description
For UK providers of consultancy, specialist advisory services and outsourced business functions, winning business in Germany can be challenging when the value of your expertise needs to be understood before a client is ready to buy.
This practical webinar will explore how to identify the right prospective clients, understand the business problems you can help them solve and translate your expertise into a clear, compelling proposition. You’ll learn how to reach senior decision-makers, engage other stakeholders involved in the buying process and establish credibility when prospective clients are unfamiliar with your business.
Drawing on practical business development experience, Thim Werner will share approaches to starting meaningful commercial conversations, demonstrating value through relevant evidence and shaping an initial engagement around clear outcomes. The session will help you develop a more focused approach to prospecting, move from exploratory conversations to concrete proposals and build the foundations for longer-term client relationships in Germany.
Speakers
Thim Werner
Managing Director, BDG Consulting
Thim is a multiple entrepreneur born in London, raised in Denmark and with now more than 22+ years of professional experience as manager, consultant and business owner in Germany. He has built up one of the largest German sales organizations in the energy sector and exited several businesses successfully. Thim has special competence in supporting SME businesses to develop growth and sales in the German market and across other European countries.