Online event
Untapped or underestimated? Africa's opportunity for UK businesses
Monday 09 November at 1:00PM
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Discover the opportunities in Africa's fast-growing markets and learn how your business can unlock export potential across one of the world's most dynamic regions.
What you’ll learn
- Identify the most promising African markets and sectors for your business
- Learn from a UK company already operating across the continent and understand why success requires a market-by-market approach
- Assess opportunities, partners and investment decisions with confidence, moving beyond common assumptions about Africa
Description
Join HM Trade Commissioner for Africa, Alastair Long for an honest conversation on opportunities and challenges in Africa. This fireside chat will challenge common perceptions, share first-hand commercial experience and explore why Africa is becoming an increasingly important growth market for ambitious UK exporters.
From infrastructure and clean energy to healthcare, technology and professional services, the conversation will examine where demand is growing, what successful businesses are doing differently and why now is the time to take a fresh look at Africa.
Speakers
Alastair Long
His Majesty’s Trade Commissioner for Africa, UK Government
Alastair Long was appointed His Majesty’s Trade Commissioner for Africa on 1 August 2026. Previously, he served as His Majesty’s Ambassador to the Kingdom of Bahrain from August 2023. He was Deputy Trade Commissioner and subsequently His Majesty’s Trade Commissioner for Africa between 2019 and 2022.