Online event
Unlocking Taiwan's food and drink market: Opportunities for UK exporters
Thursday 12 November at 9:00AM
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Get practical insights into Taiwan's food and drink sector.
What you’ll learn
- Gain an understanding of key trends, consumer preferences, and growth opportunities within Taiwan's food and drink market.
- Identify effective routes to market, including distribution, retail, foodservice, and partnership opportunities.
- Learn practical strategies for launching and growing food and drink brands in Taiwan based on real market-entry experiences.
Description
Taiwan is one of Asia's most dynamic and sophisticated food and drink markets, offering opportunities for UK exporters across premium food, beverages, grocery products, and speciality brands. With consumers increasingly seeking high-quality imported products, strong provenance stories, and innovative offerings, demand for premium international brands continues to grow.
Delivered in partnership with Terroir & Spice, an international food and drink consultancy with extensive experience supporting international brands in the local market, this webinar will provide UK businesses with practical insights into Taiwan's food and drink sector. The session will explore market trends, consumer preferences, routes to market, retail and distribution channels, and effective strategies for building brand awareness and commercial success.
Drawing on real-world experience helping overseas brands enter and grow in Taiwan, Terroir & Spice will share lessons learned, common challenges, and opportunities across the food and drink landscape.
This webinar is ideal for UK exporters looking to understand the market, assess commercial potential, and develop a successful strategy for entering Taiwan.
Speakers
Yedda Chang
Managing Partner / Account Lead, Terroir & Spice
Yedda Chang is Managing Partner at Terroir & Spice, a marketing and communications agency specialising in food and drink across Asia Pacific. She works with international brands and industry organisations to build market presence through locally relevant communication, trade marketing and consumer engagement.
With a particular focus on Taiwan, Yedda helps translate brand stories into campaigns that connect with local audiences and support commercial objectives. Her approach brings together consumer insight, creative storytelling and practical execution. In this webinar, she will share perspectives on Taiwan’s food and drink landscape and considerations for UK exporters looking to introduce t