Online event
Unlock the US beauty opportunity with Ulta Beauty marketplace
Friday 26 June at 3:00PM
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Understand how the invite-only Ulta Marketplace works, how to onboard quickly, and the key commercial and operational requirements for success.
What you’ll learn
- How the Ulta Beauty Marketplace model works - Understand what “curated, invite-only” means in practice, plus how brands keep control of pricing and listings with SKU exclusivity and no direct seller competition.
- How to onboard quickly and the tech options available - Get a clear view of the 4–12 week onboarding timeline and the integration routes available, including Mirakl Connect, Shopify, or custom APIs.
- The commercial + operational requirements to be successful on the platform - Learn the key costs and the practical fulfilment expectations, such as shipping from a US location within two business days, plus how returns and customer service are handled.
Description
Ulta Beauty is the largest specialty beauty retailer in the US, with 46M+ loyalty members, ~$2B eCommerce, 1,500+ stores, and 20M mobile app users. Ulta Beauty Marketplace is a curated, invitation-only platform on Ulta.com that enables selected third party brands to reach Ulta customers with brand-led listings (no buy box concerns) and potential progression into broader omnichannel opportunities over time, making this a standout route for UK beauty and wellness brands looking to enter or scale in our biggest export market.