Online event
Unlock the US beauty opportunity with Ulta Beauty marketplace
Wednesday 24 June at 3:00PM
Event endedUnderstand how the invite-only Ulta Marketplace works, how to onboard quickly, and the key commercial and operational requirements for success.
What you’ll learn
- How the Ulta Beauty Marketplace model works - Understand what “curated, invite-only” means in practice, plus how brands keep control of pricing and listings with SKU exclusivity and no direct seller competition.
- How to onboard quickly and the tech options available - Get a clear view of the 4–12 week onboarding timeline and the integration routes available, including Mirakl Connect, Shopify, or custom APIs.
- The commercial + operational requirements to be successful on the platform - Learn the key costs and the practical fulfilment expectations, such as shipping from a US location within two business days, plus how returns and customer service are handled.
Description
Ulta Beauty is the largest specialty beauty retailer in the US, with 46M+ loyalty members, ~$2B eCommerce, 1,500+ stores, and 20M mobile app users. Ulta Beauty Marketplace is a curated, invitation-only platform on Ulta.com that enables selected third party brands to reach Ulta customers with brand-led listings (no buy box concerns) and potential progression into broader omnichannel opportunities over time, making this a standout route for UK beauty and wellness brands looking to enter or scale in our biggest export market.
Speakers
Muffy Clince
Director of Category Management and Acquisition, Ulta Beauty Marketplace
Muffy Clince
Muffy Clince is the Director of Category Management and Acquisition for Ulta Beauty’s Marketplace, where she leads brand scouting, strategic acquisition, and the continued expansion of the Marketplace business. Previously, Muffy served as Ulta Beauty’s Director of Brand Development and Strategic Initiatives, overseeing merchandising efforts for Conscious Beauty at Ulta Beauty™, driving DEI and BIPOC brand strategies, and shaping programs such as the MUSE Accelerator. She also launched Sparked at Ulta Beauty, the company’s emerging brand launch platform, where she helped develop an ecosystem designed to identify, nurture, and scale the next generation of beauty brands.
Over her more than 20 year tenure at Ulta Beauty, Muffy has held multiple leadership roles across Merchandising, Planning, and Inventory, most recently managing key partnerships within Prestige Cosmetics. In her free time, Muffy enjoys traveling with her husband and 3 children!
David Burns
Director of Marketplace Operations, Ulta Beauty
David Burns is the Director of Marketplace Operations for Ulta Beauty. He has been with Ulta since June 2026 and brings 20+ years of retail experience with Fortune 500 companies. He has held various merchant roles and led large operational functions within the digital portion of those businesses.
Jenna McFarland
Senior Brand Acquisition Specialist, Ulta Beauty Marketplace
Jenna McFarland is the Senior Brand Acquisition Specialist for the Ulta Beauty Marketplace, where she leads the identification and recruitment of high-potential brands, helping scale a differentiated destination for beauty, wellness, and lifestyle innovation. With nearly two decades at Ulta Beauty, she brings deep expertise in merchandising, buying, and omnichannel strategy, with a strong focus on building compelling assortments and driving growth through strategic partnerships. Known for her collaborative, results-driven approach, Jenna leverages cross-functional alignment, data, and industry insight to find new opportunities and deliver meaningful, scalable growth. Personally, Jenna lives outside of Chicago with her husband and two little boys.