Online event
Unlock Germany: A practical guide for UK businesses
Wednesday 07 October at 2:00PM
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Discover practical strategies to enter the German market, engage key decision-makers and build lasting commercial success for your UK business.
What you’ll learn
- Understand the key commercial and cultural differences between the UK and German markets.
- Identify effective approaches for positioning your business and engaging German buyers and decision-makers.
- Apply practical sales and outreach techniques while avoiding common market-entry pitfalls.
Description
Unlock the potential of Germany’s dynamic business landscape in this practical webinar for UK SMEs considering market entry or seeking to strengthen their existing presence. Led by an experienced entrepreneur with more than two decades of business and sales experience in Germany, the session will provide first-hand insights into the opportunities, challenges and cultural considerations that can shape commercial success.
Explore the key differences between doing business in the UK and Germany, learn how to position your company effectively, and discover practical approaches to engaging German buyers and decision-makers with confidence and credibility. The webinar will also highlight common pitfalls to avoid when developing outreach and sales activity in the market.
Combining strategic guidance with actionable sales tips, this focused session will help you refine your approach, build stronger business relationships and take informed next steps towards sustainable growth in Germany.
Speakers
Thim Werner
Managing Director, BDG Consulting
Thim is a multiple entrepreneur born in London, raised in Denmark and with now more than 22+ years of professional experience as manager, consultant and business owner in Germany. He has built up one of the largest German sales organizations in the energy sector and exited several businesses successfully. Thim has special competence in supporting SME businesses to develop growth and sales in the German market and across other European countries.