Online event
Three Steps to Success: How to prepare your brand for the US Food and Drink Market
Tuesday 11 June at 10:00AM
Event endedThinking of taking your Food and Drink brand to the US? Join us to hear the three key steps you need to take before you break into the US market.
What you’ll learn
- Understand the scale of the USA Food and Drink market
- Understand the differences between labelling and nutritional requirements in the US v UK
- Learn about US business culture and how to pitch for a US trade show
Description
The United States of America is the UK’s third largest market for Food and Drink exports, which totalled £2 billion in 2021 (HMRC, December 2021).
If you are considering taking your Food or Drink product into the US market by attending a trade show, such as the upcoming Summer Fancy Food Show, this session helps you prepare for what to expect and to help you start your US market expansion preparations.
Based on feedback given to the Department for Business and Trade by US buyers at previous events, we'll cover the three areas you need to ensure you consider, before you step on that plane!
Speakers
Kerry Stagg
International Research Advisory Manager, Department for Business and Trade
Kerry heads up the International Market Research team for the Southern England Region and has been supporting UK exporters with the Department for Business and Trade for over 10 years. A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies. Kerry has a strong retail background having worked for Boots the Chemist and the UK food retailer Somerfield. In recent years, Kerry has specialised in working with SMEs from all sectors, developing market entry strategy world-wide.