Online event
Three Steps to Success: How to prepare your brand for the US Food and Drink Market
Tuesday 11 June at 10:00AM
Event endedThinking of taking your Food and Drink brand to the US? Join us to hear the three key steps you need to take before you break into the US market.
What you’ll learn
- Understand the scale of the USA Food and Drink market
- Understand the differences between labelling and nutritional requirements in the US v UK
- Learn about US business culture and how to pitch for a US trade show
Description
The United States of America is the UK’s third largest market for Food and Drink exports, which totalled £2 billion in 2021 (HMRC, December 2021).
If you are considering taking your Food or Drink product into the US market by attending a trade show, such as the upcoming Summer Fancy Food Show, this session helps you prepare for what to expect and to help you start your US market expansion preparations.
Based on feedback given to the Department for Business and Trade by US buyers at previous events, we'll cover the three areas you need to ensure you consider, before you step on that plane!
Speakers
Kerry Stagg
Digital Content Lead, Department for Business, Innovation, Science and Trade
Kerry is Digital Content Lead for the Business Academy at the Department for Business, Innovation, Science and Trade, where she develops and delivers data-led digital content that helps UK businesses export and grow. She brings more than 30 years’ experience in market research, strategic planning, consumer insight and competitor intelligence across the public and private sectors. Before moving into her current role, Kerry led international market research support for SMEs and held senior insight and strategy positions in retail, including at Boots and Somerfield.