Online event
Taking your online product business global
Wednesday 14 October at 10:00AM
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Identify the best international ecommerce markets for your products and growth ambitions.
What you’ll learn
- Assess export markets based on demand, competition and operational fit
- Compare global marketplaces and routes to market
- Explain how localisation supports international online sales
Description
Expanding internationally can open up significant new opportunities for online growth, but successful cross-border selling starts with making the right strategic choices. This webinar is designed for businesses that want to take their online business global and build a clear, manageable route into new markets. We will explore how to choose export markets with ecommerce in mind, including how to assess demand, customer behaviour, competitive conditions and the operational factors that can affect success.
The webinar will also examine global marketplaces and other routes to market, helping businesses understand where different channels may offer the best fit for their products and growth ambitions. In addition, we will cover website localisation and why it matters when selling internationally, from language and currency to local customer expectations and the overall online experience. This session will provide practical guidance to help businesses approach international ecommerce expansion with greater clarity and confidence.
Speakers
Sarah Carroll
Founder, Grow Global
Sarah is a world-leading expert on how to grow a business globally using digital and AI strategies, specialising in digital market entry and cross-border online sales. She is author of ‘Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age’, founder of Grow Global and an UN International E-commerce Expert. Over the last 20 years, she’s propelled over 12,500 companies in 20 countries on their international digital journey, helping them achieve up to 10x growth by translating her deep knowledge of digital trade into simple, clear actions.