Online event
Sell into South Korea with Coupang: Fast-track your route into Korea’s biggest marketplace
Tuesday 13 October at 10:00AM
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Ready to win in South Korea? Join Coupang for a practical, sales-focused webinar on how UK brands can use Coupang to reach customers in one of the world’s most advanced e-commerce markets.
What you’ll learn
- Explain the opportunity for UK businesses to reach South Korean consumers through Coupang’s marketplace.
- Identify the key steps, requirements and support available for onboarding and selling on Coupang.
- Assess how logistics, advertising, promotions and customer insights can support a successful market-entry strategy.
Description
Learn how your brand could access Coupang’s millions of active users and explore new growth opportunities in the Korean market.
“South Korea is one of the biggest e-commerce markets worldwide. As a consumer society with an internet usage rate of 94 percent among the population, it is no surprise that e-commerce holds a strong position in South Korea. Industry figures suggest that the retail e-commerce volume will continue to increase even further. Internet shopping was especially popular among people under 40, with over 98 percent of South Koreans from 20 to 39 using internet shopping.” (Statista June 2024)
With over 19 million active users in a population of 52 million, Coupang serves a broad customer demographic. Learn more about Coupang’s programme for UK sellers, including:
- Coupang’s Drop Ship logistics partnership with direct shipping from UK
- PPC
- Discount Coupons
- Global Day Promotions
- Review program (where customers review your products)
- Free registration and product listing.
- No physical contract to sign and you can use your international Tax ID to set up the account as a commission-based marketplace
- Built in 3PL with dedicated in-house fulfilment
- A welcome programme and training courses for new sellers
Coupang is one of the most popular marketplaces in South Korea and offers UK sellers a strong opportunity to enter the market and reach millions of customers. Sellers can expect guidance from Coupang’s account managers and support team, with the seller management portal available in English. Coupang also has a trusted network of service providers who can help sellers with logistics, marketing and other requirements.
Speakers
Lucy Haine
Global eCommerce and Marketplace Partnerships Lead, Department for Business and Trade
Lucy account manages marketplaces in Europe and emerging markets including Amazon. With an industry background, Lucy worked in senior leadership teams for UK High Street Retail brands including M&S, Debenhams and Monsoon Accessorize, focused on International multi-channel expansion. Lucy leads on DBT Digital commerce strategic partnerships across Europe, Africa, Central and South Asia, and Asia Pacific regions.
Julie Bae
Senior Marketplace Manager, Coupang
Julie Bae, Senior Marketplace Manager at Coupang who will explain the benefits of selling with the marketplace, how to onboard, marketing assistance, and more.